“Jenn just has a knack for writing conference proposals. That’s the only think I can think of” is what most people say when asked about Jenn Kelley’s almost constant presence on conference, workshop and institute programs. “I think it has something to do with her MFA. She’s using language or something to persuade people that she’s got good ideas.”

And she’s got good ideas in abundance! Or at least one good idea that she can repurpose and talk about for hours on end: Library Secrets, the information literacy tips, tricks and hints program she’s running over at the College of DuPage Library, in Glen Ellyn, IL. The program has become a marketing juggernaut, with nearly 100 Facebook fans, almost 800 Twitter followers and at least 30 people expressing interest in learning more at her recent ACRL poster session.

Jenn’s poster session focused on the social software tools and other marketing outlets that she’s used to promote Library Secrets. In addition to the aforementioned Web 2.0 applications, Jenn has also been promoting Library Secrets to any captive audience she can find, including, but not limited to, sharing links during other peoples’ webinars and tweeting endlessly about the program during conferences.

Although Jenn’s Library Secrets program has found success with other librarians in the U.S. and in Canada, she will not stop promoting it until it’s reached her intended audience: the students. “It’s really cool that other librarians like what I’m doing,” Jenn said in a recent Twitter rant, “but I kinda want the students to pay attention, too.”

An admirable sentiment, Jenn! Keep up the vigorous self-promotion!